Product liability coverage
that moves as fast
as your launch.
From crowdfunded gadgets to DTC supplements to weekend-workshop candle lines — get covered before your first unit ships.
Founders selling on these platforms already trust Shield
Your live premium estimate
Adjust the inputs below. Your monthly rate updates in real time.
01 / Product Category
02 / Annual Revenue
$100K03 / Coverage Limit
per month · billed annually
No credit card · Binding in under 24 hours
Pick the tier that fits
your launch stage.
Every tier includes same-day COI delivery. Scale up any time — mid-term changes are processed within 2 hours.
per occurrence limit
From $49/mo
- Products liability up to $1M per occurrence
- General aggregate $2M
- Personal & advertising injury
- Medical payments coverage
- Completed operations coverage
- 24-hour certificate of insurance
- Email support within 4 hours
- Recall expense coverage
- International territory extension
- Dedicated claims manager
per occurrence limit
From $89/mo
- Products liability up to $2M per occurrence
- General aggregate $4M
- Personal & advertising injury
- Medical payments coverage
- Completed operations coverage
- 24-hour certificate of insurance
- Priority support · 1-hour SLA
- Recall expense coverage up to $100K
- International territory extension
- Dedicated claims manager
per occurrence limit
From $149/mo
- Products liability up to $5M per occurrence
- General aggregate $10M
- Personal & advertising injury
- Medical payments coverage
- Completed operations coverage
- 24-hour certificate of insurance
- Dedicated claims manager
- Recall expense coverage up to $500K
- International territory extension
- Contract manufacturer additional insured
All policies include additional insured endorsements for retailers and contract manufacturers. Underwritten by admitted carriers rated A or better by AM Best.
What happens when
something goes wrong.
These aren't hypotheticals. They're the claims our underwriters see every quarter from founders who looked exactly like you.
Bluetooth Speaker (Kickstarter, $380K funded)
Battery overheating caused minor burns to a consumer.
Settled in 8 months. Manufacturer covered under additional insured.
DTC Collagen Supplement (Shopify, $1.2M ARR)
Allergic reaction claim filed by 3 customers. FDA inquiry triggered.
Defense costs covered. Claims resolved. Brand reputation preserved.
Candle Line (Faire wholesale, 40 retail accounts)
Candle caused minor property damage at a retail partner location.
Paid in full within 6 weeks. Retail relationships preserved.
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